Fendi at China World Mall — FENDI Winter 2022 Capsule Pop-up (2022)

China World Mall hosted a temporary FENDI retail unit for the brand's Winter 2022 capsule collection, installed in the South Zone East Building ground-floor atrium.

The venue

China World Mall is a shopping complex in Beijing. The project site was the ground-floor atrium of its South Zone East Building, an indoor common area inside the mall. The atrium functions as a shared circulation and event space within the retail complex, connecting surrounding shops and giving visitors a central indoor location for temporary installations and mall programming.

How the space was used

During the project, the atrium held a temporary FENDI retail unit for the Winter 2022 capsule collection. The installation used the Baguette handbag as its decorative theme and presented the collection within a limited-store format. The record does not specify internal zones, product layout or circulation details beyond the atrium setting and the Baguette-themed display.

Why it works here

A ground-floor mall atrium suits this kind of temporary retail because it is an indoor common area within an active shopping complex. It allows a small-format store to sit inside existing mall foot traffic and gives visitors a central point for short-term brand programming without requiring a separate street entrance.