Fendi at Alila Wuzhen — FENDI Casa China Collection Launch (2022)

Alila Wuzhen, a resort hotel in the Jiangnan water town, hosted the China launch of FENDI Casa’s new home collection as a residential-style exhibition.

The venue

Alila Wuzhen is a resort hotel in Wuzhen, a water town in the Jiangnan region. The property operates as a hospitality venue, with guest rooms, public lounges and dining areas rather than dedicated gallery halls. Its interiors and shared spaces provide a domestic-scale setting for stays and events, with architecture and materials that reference the local context.

How the space was used

For the FENDI Casa launch, the hotel’s rooms were arranged as a sequence of domestic settings. Furniture from the new collection was placed within living-room-like displays, so visitors moved through interiors rather than a conventional exhibition hall. The installation paired architecture, materials and colour with the furniture, and the residential layout let guests view pieces in a home-like context.

Why it works here

A resort hotel suits a home-furniture launch because its rooms already read as lived-in interiors. Guests can move from one domestic-scale space to another, seeing sofas and tables against hotel architecture rather than white-cube walls. This setting supports a private, appointment-like viewing format and keeps the collection close to how it would be used.