Dior Parfums at Isetan Shinjuku — Dior Addict Sweet Shop Pop-Up (2026)

Isetan Shinjuku hosted Dior Addict's Tokyo pop-up, a candy-toned fragrance and beauty installation in the department store.

The venue

Isetan Shinjuku is a department store in Shinjuku, Tokyo, occupying a large retail building near the station. Its floors are organised by category, with beauty counters, fashion departments and event areas that serve daily shoppers. The venue functions as a retail destination and a place where brands present seasonal products and in-store campaigns. It also supports temporary installations and product launches within its retail environment.

How the space was used

During the project, the venue's event area was built as a candy-coloured sweet shop, with acrylic display stands, a holographic fragrance chamber and interactive digital mirrors. The space guided visitors through product displays for three new Dior Addict fragrances, Lip Glow Oil, spring 2026 makeup and Capture skincare. A perfumer appearance and coordinated retail stock links were part of the installation.

Why it works here

The venue supports this project by placing fragrance discovery within its beauty floors and event areas. Its department store format allows shoppers to move from the temporary sweet-shop set to nearby counters, and it accommodates seasonal launches, product testing and coordinated stock updates alongside regular retail activity. The setting lets a theatrical installation operate within an active retail environment.