Dior Parfums at Columbia Country Club — Dior Beauty H2 2019 Preview (2019)

Shanghai's Columbia Country Club hosted Dior's second-half 2019 fragrance, makeup and skincare preview.

The venue

Columbia Country Club is a historic club venue in Shanghai, set within a heritage compound with indoor rooms and outdoor circulation. Its architecture and grounds reflect early twentieth-century club life, and the venue is normally used for cultural events, private receptions and brand presentations. The setting combines period interiors with adaptable event spaces rather than a conventional retail or exhibition hall.

How the space was used

For the preview, the venue was arranged into three open areas for fragrance, makeup and skincare, allowing visitors to move between product displays rather than follow a single route. The club's rooms and adjacent spaces supported separate zones for each category, with circulation linking them. The layout let guests experience the three lines in sequence while remaining within one venue.

Why it works here

The club's heritage rooms and compound setting suit a beauty preview that relies on atmosphere and controlled presentation. Its adaptable indoor spaces can hold separate product zones, while the grounds give guests room to move between them. A venue associated with private receptions fits a brand gathering more naturally than a busy retail floor.