Dior at Three on the Bund — Dior Addict Stellar Shine Launch (2019)

Three on the Bund hosted the Shanghai launch of Dior Addict Stellar Shine lipstick, with a pink street set built inside the riverside venue.

The venue

Three on the Bund is a historic building on Shanghai's Bund waterfront, addressed at Bund No. 3. In this record it functions as a clubhouse-style event venue beside the Huangpu River, with interior rooms and circulation that can be divided for receptions and brand presentations. Its Bund setting places it within the city's waterfront district, and it is normally used for private and cultural events.

How the space was used

For the launch, the venue's interior was recast as a New York street scene, with crossing stripes and signal lights guiding guests between pink-built structures. A mirror-lined room held a large lipstick installation, a photo area used moving black-and-white street footage as a backdrop, and a Dior makeup display presented the lipstick range. Guests moved from the street set into the mirrored product zone.

Why it works here

The Bund venue's clubhouse layout and waterfront position suit a launch that needs controlled arrival, a sequence of interior scenes and a separate product area. Its rooms can absorb set-building without losing circulation, and the address gives guests a central Shanghai reference point for an evening event.