Dior at Qingdao Hisense Plaza — Dior Lady Art #1-7 Exhibition (2023)

Qingdao Hisense Plaza hosted the Dior Lady Art #1-7 exhibition, showing artist collaborations on the Lady Dior bag in a mall setting.

The venue

Qingdao Hisense Plaza is a shopping mall in Qingdao. Its interior combines retail floors, circulation areas and event spaces that support brand presentations and public exhibitions. Fashion and lifestyle tenants sit around shared walkways, so visitors can move between shopping and temporary displays during a single visit. The mall also provides an indoor setting for scheduled cultural programming.

How the space was used

For the Dior Lady Art #1-7 exhibition, the mall’s event area was arranged as a curated display of artist collaborations on the Lady Dior bag. Sections presented Chinese artists’ interpretations and works by international artists, with the bag’s history and craftsmanship as the narrative thread. The opening used the surrounding mall environment and a city light show to connect the exhibition with the venue’s public circulation.

Why it works here

This type of exhibition suits Qingdao Hisense Plaza because the mall already brings fashion-oriented visitors into a shared indoor setting. A presentation focused on craft and artist collaboration can sit alongside retail tenants without requiring a separate museum visit, and the mall’s circulation allows the display to reach shoppers as well as invited guests.