Dior at Piazza del Duomo, Lecce — Dior Cruise 2021 Show (2020)

Piazza del Duomo in Lecce hosted Dior's Cruise 2021 collection show, with Marinella Senatore's luminarie installations illuminating the square.

The venue

Piazza del Duomo is the main public square in Lecce's historic centre, paved and enclosed by the cathedral and Baroque palazzi. It normally functions as a civic and processional space, used for ceremonies, gatherings and daily passage through the old town. Its open ground and surrounding facades make it a setting for temporary installations and large public events.

How the space was used

For the Dior Cruise 2021 show, the square became an open-air presentation space. Marinella Senatore's luminarie installations illuminated the surrounding architecture, carrying manifesto phrases about feminist empowerment. The collection was shown within this lit urban setting, with the artist's in-situ work framing the event as a collective performative encounter rather than a conventional indoor runway.

Why it works here

A historic public square suits an open-air cruise show: it can absorb a large temporary light installation, draw on Lecce's local craft traditions, and stage a procession-like route through the city centre. The setting connects the collection to place rather than to a neutral runway venue.