Dior at Haiya Binfen City — Dior Legend Red Lip Experience Pop-up (2022)

Haiya Binfen City's L1 central atrium hosted a Dior lipstick experience pop-up with product displays and try-on stations.

The venue

Haiya Binfen City is a large shopping mall in Shenzhen's Bao'an district, built around a multi-level internal atrium. The L1 central atrium sits at the ground-floor crossing point of the mall's main circulation, open to the floors above and ringed by storefronts. It is a pass-through space used for seasonal displays and brand installations rather than permanent retail.

How the space was used

For the run, the atrium was fitted out as a red-toned lipstick experience: display counters and shade walls were arranged around a central try-on area, with mirror stations and a photo point at the edge of the build. Products were grouped by shade family on open shelves within reach of the aisle, and the layout left a walking channel along the mall's main circulation so shoppers could pass or enter.

Why it works here

Ground-floor atriums in busy malls deliver a walk-in audience without appointment. Beauty pop-ups depend on trial, and the open plan lets passers-by test shades and queue without blocking storefronts. The multi-level void also gives the installation visibility from upper floors.