Dior at Haishe Peninsula — Villa Dior Dali (2025)

Haishe Peninsula in Dali hosted Villa Dior, a three-day private presentation of fashion, high jewellery and leather goods set against the lake landscape.

The venue

Haishe Peninsula is a peninsula landscape in Dali, Yunnan, extending into the water. It sits away from the city's built-up fabric and is normally used as a landscape area rather than a conventional venue. For events, it provides an outdoor setting where natural scenery becomes the backdrop; temporary structures and interiors can be introduced for private gatherings.

How the space was used

For Villa Dior, the peninsula was organised as a private villa-like environment rather than a public exhibition. Guests moved through an entrance with a silver New Look silhouette into rooms presenting high jewellery, fashion and leather goods. A dinner staged the latest collections against the natural scenery, with the gathering kept intimate and hosted by a Dior ambassador.

Why it works here

A peninsula landscape suits a private brand gathering because it removes the event from urban retail and gives the presentation a contained, scenic setting. The natural backdrop supports Dior's staging of fashion and high jewellery, while the site's separation from the city helps control access and maintain an intimate atmosphere.