Dior at Chuantai — Dior Capture Youth Launch (2018)

Chuantai, a waterfront event venue in Shanghai's Lujiazui Riverside Financial City, hosted Dior's Capture Youth product launch party.

The venue

Chuantai is a waterfront event venue within Lujiazui Riverside Financial City in Pudong, Shanghai. Its name refers to a shipyard slipway, and the site operates as an industrial-heritage space beside the Huangpu River. The venue is used for cultural programming and brand events, with an open layout that can accommodate temporary structures, installations and reception areas.

How the space was used

For the launch, the venue was arranged as a sequence of brand zones. A bright white corridor lined with electronic timers and quote walls led into the party; 'THE TIME IS NOW' appeared on stairs at the entrance. A photo area combined five swings with a large LED screen and two colorful product walls, while transparent circular tables displayed the product range.

Why it works here

Chuantai's industrial-heritage waterfront shell gives brand launches a raw backdrop while allowing large temporary builds. Its open approach and riverfront setting accommodate entry corridors, photo zones and product displays without permanent fit-out, making it suitable for a one-night launch that depends on controlled sequencing and visual impact.