Chanel at The Ring Chongqing — Chanel No.1 Red Camellia Tour (2023)

The Ring Chongqing's LG atrium hosted the Chanel No.1 Red Camellia collection tour from June to August 2023.

The venue

The Ring Chongqing is a shopping park in Chongqing with an LG-level central atrium. The venue combines retail floors, circulation routes and open interior space, and the atrium sits within the mall's everyday pedestrian flow. It is normally used for shopping traffic, gatherings and temporary displays rather than as a dedicated exhibition hall. The address identifies the LG atrium as the project location.

How the space was used

For this project, the LG atrium hosted a Chanel No.1 Red Camellia collection tour from 9 June to 27 August 2023. The activation was installed in the central atrium, within the mall's pedestrian route. The record does not detail the built zones, circulation plan or materials used inside the atrium. Visitors encountered the installation while moving through the LG floor and adjacent retail levels.

Why it works here

A mall atrium works for a travelling beauty activation because it sits on everyday shopping routes and can be seen from nearby retail levels. The open LG space allows temporary installations to meet passersby without requiring a dedicated exhibition building. It suits a collection tour that needs visibility and short-term presence within a retail setting.