Chanel at Taikoo Li Sanlitun — Chanel Red Factory (2018)

Taikoo Li Sanlitun hosted Chanel's Red Factory pop-up in Beijing during the 2018 Golden Week.

The venue

Taikoo Li Sanlitun is an open-air retail district in Beijing, arranged as pedestrian lanes and low-rise blocks rather than a single enclosed mall. Its lanes connect shops, restaurants and public spaces, and the district is used for shopping, dining and events. It functions as a city landmark and a route through which visitors move between street-level storefronts and open squares.

How the space was used

For the 2018 Golden Week, the district hosted Chanel's Red Factory, described in the source as the brand's first global Red Factory. The activation used red as its organising visual and included an opening cocktail event with celebrities on site. Details of specific internal zones, visitor circulation and built structures are not verified in the record.

Why it works here

The district is a landmark retail setting in Beijing with existing foot traffic and event space. A colour-led beauty pop-up fits the open-air, street-level format, and the Golden Week timing places it within a leisure shopping visit rather than a separate destination.