Chanel at Star Museum — Chanel Makeup Masterclass Shanghai 2025 (2025)

Star Museum in Shanghai hosted Chanel's 2025 makeup masterclass, a four-day brand training event staged inside the art museum.

The venue

Star Museum is an art museum in Shanghai. It is normally used for exhibitions and cultural programming, with indoor gallery spaces rather than retail frontage. The record identifies the venue only by name and city; its floor area, capacity and internal layout are not verified. As a museum, it provides a controlled indoor setting for scheduled sessions and presentations.

How the space was used

For the Chanel masterclass, the museum hosted a four-day scheduled program from 26 to 29 May 2025. The record names the venue as the project site but does not verify room-by-room zoning, circulation, capacities or build details. The activation used the museum as a booked event venue for sessions rather than as a public exhibition.

Why it works here

Art museums suit scheduled brand masterclasses because they offer indoor, controlled environments and a cultural setting distinct from retail counters. A makeup class can use the museum for seated learning and demonstrations while the institution's exhibition identity frames the event. The Shanghai location supports a city-based training program.