Chanel at Songjiang Impression City — Chanel N°1 Red Camellia Tour (2022)

Songjiang Impression City hosted a touring presentation of Chanel's N°1 Red Camellia skincare, makeup and fragrance collection.

The venue

Songjiang Impression City is a shopping mall in Shanghai's Songjiang district, serving the surrounding suburban area with retail units arranged around shared indoor circulation. Its common areas and open walkways are typical of regional malls, with storefronts facing pedestrian routes and larger open zones available for temporary installations rather than fixed exhibitions.

How the space was used

For the tour, the mall's common area was configured as a temporary brand presentation for the N°1 Red Camellia line. Product displays for skincare, makeup and fragrance mist were placed within a defined footprint, while mall circulation passed through and around the setup. The open placement let shoppers moving between stores encounter the collection without entering a separate enclosed venue.

Why it works here

Regional malls like Songjiang Impression City combine everyday foot traffic with space for temporary builds. A touring beauty presentation fits the shared circulation: it can meet shoppers already in the mall, sit close to retail frontage, and operate within an open common area rather than requiring a dedicated exhibition venue.