Chanel at Réel Mall — Chanel Chance Fragrance Space (2026)

Réel Mall hosted Chanel’s Chance fragrance installation, turning mall interiors and an outdoor plaza into a scent-driven lucky maze.

The venue

Réel Mall is a shopping mall on Nanjing West Road in central Shanghai, positioned within the Nanjing West Road commercial district. Its interior combines retail floors, circulation areas and event zones, while its street-facing frontage and outdoor plaza connect the building to pedestrian traffic. The venue is normally used for fashion and beauty retail, dining and mall-wide promotions.

How the space was used

For this project the mall was divided into linked indoor and outdoor zones. Inside, a sequence of five interactive stops—a lucky maze, lever game, corridor and chip machine—guided visitors from test strips to a chosen scent. Outside, a mirrored carousel in purple and gold anchored the plaza, paired with a large façade advertisement and evening lighting.

Why it works here

The mall’s beauty retail, circulation space and street-facing plaza suit a fragrance launch that needs controlled interior storytelling and public outdoor visibility. Shoppers can encounter the installation in passing, while the plaza gives the carousel a landmark position within the Nanjing West Road retail circuit.