Chanel at Qingdao MixC — Chanel Holiday Season Tour (2020)

Qingdao MixC hosted Chanel's holiday season pop-up tour, a temporary retail presentation with display, product and sales zones.

The venue

Qingdao MixC is a multi-level shopping mall in Qingdao, part of the MixC retail chain. It combines fashion and beauty retail floors, department-store anchors, dining and public circulation areas. The mall's interior concourses and open public zones are used for brand promotions and seasonal installations alongside permanent shops. Its position in the city's commercial district makes it a shopping destination for local residents and visitors.

How the space was used

For the Chanel holiday season tour, the mall space was divided into a display area, a product detail zone and a sales point. The installation placed Chanel's seasonal products along a guided route, with circulation moving visitors past display details and purchase information. Promotional terms were presented at the sales counter, linking the holiday presentation to mall loyalty offers and gift-with-purchase activities. The setup occupied a temporary footprint within the mall's public area.

Why it works here

Malls like Qingdao MixC suit seasonal brand tours because they provide covered public space, steady foot traffic and existing retail infrastructure. A temporary display can sit close to permanent beauty and fashion counters, capture shoppers already in the building, and convert viewing into same-day purchases through mall promotions.