Chanel at Qianhai One Avenue — CHANEL No.1 Camellia Tour Shenzhen (2022)

Qianhai One Avenue's L1 atrium hosted a six-day CHANEL No.1 red camellia tour in March 2022.

The venue

Qianhai One Avenue is a shopping complex in Shenzhen's Qianhai area. Its L1 central atrium functions as the mall's main indoor event floor, sitting where primary circulation routes meet and framed by retail frontage on several sides. It is normally a passage and gathering space, used for seasonal installations, brand displays and public-facing mall events.

How the space was used

The record documents the installation occupying the L1 atrium as a temporary brand display rather than a closed room. Because the atrium is the mall's central passage, the build sat directly on the main shopping route, with visitors moving through the display area. Specific zones, plinths and product tables are not verified in the source material; surrounding retail frontage stayed visible.

Why it works here

A mall atrium works for a fragrance and skincare tour because it captures existing foot traffic without requiring a dedicated ticket or appointment. The L1 central floor is legible from multiple approaches, so a display can be entered from the main circulation and still read as a distinct brand space within a busy retail environment.