Chanel at MixC World Shenzhen — Chanel Fantasy Land Shenzhen (2023)

A three-day branded installation took over the outdoor Time Plaza at MixC World Shenzhen.

The venue

MixC World is an open-air retail complex in Shenzhen's Nanshan district, laid out as a grid of low-rise blocks, lanes and courtyards rather than a single enclosed mall. Time Plaza is one of its paved outdoor public squares, a flat, open floor between storefronts where visitors pass through on foot and where the complex regularly stages temporary installations.

How the space was used

For the three-day run, the plaza was occupied by a themed installation built as a walk-through route rather than a single booth. Structures were placed on the open paving, leaving walking lines between them, and visitors moved through the sequence of set pieces on foot. The surrounding shopfronts stayed visible around the perimeter of the build.

Why it works here

The plaza is outdoor, flat and open to the complex's foot traffic, so a temporary build can be dropped in and removed in days without altering the site. Its position inside a retail complex supplies passing visitors, and the surrounding storefronts keep the venue legible as a shopping district rather than a sealed exhibition hall.