Chanel at Hangzhou MixC — Coco Crush Hotel Hangzhou (2026)

Hangzhou MixC’s L1 atrium hosted Chanel’s Coco Crush Hotel, an appointment-based pop-up built as jewellery rooms and a photo-booth elevator.

The venue

Hangzhou MixC is a shopping mall in Hangzhou, and this project occupied its L1 atrium, a central indoor space used for circulation, displays and public events. The atrium sits within the mall’s main retail levels, connecting shoppers moving between stores and entrances. As a venue, it is an open, high-visibility indoor area rather than a dedicated gallery, so installations must work within an existing commercial setting.

How the space was used

For the project, the L1 atrium was built out as COCO CRUSH HOTEL, with suite-like rooms and public-space zones modelled on a hotel. Quilted walls, burgundy carpets and sofas defined the interiors, while a marked CHANEL elevator served as an interactive photo booth. Entry was by advance reservation, and visitors moved through rooms to view Coco Crush pieces.

Why it works here

A mall atrium brings steady foot traffic and an audience already moving between retail spaces. The enclosed, appointment-led hotel concept gives that open setting a controlled interior, letting a jewellery brand create intimacy without leaving the shopping floor. The contrast between public circulation and private rooms supports browsing, photography and repeat visits.