Chanel at Chanel Watches & Fine Jewelry — Chanel Watches & Fine Jewelry Reopening (2022)

The Chanel watches and fine jewelry boutique at 18 Place Vendôme reopened after a Peter Marino redesign across its three floors.

The venue

The boutique occupies a three-floor space at 18 Place Vendôme, a historic square in central Paris lined with luxury jewellers and watch houses. It is a retail venue for Chanel watches and fine jewellery, with salons, display windows facing the square, and interiors arranged across levels. The Peter Marino redesign adds lacquered panels, metal screens, mirrors, artworks and period-style furniture.

How the space was used

For the reopening, the three floors were configured as a sequence of retail rooms and salons. The entrance foyer uses gold, beige and brown lacquer panels in a maze-like arrangement; a bronze openwork screen separates zones beside the Place Vendôme windows. A near-three-metre bronze by Johan Creten, La Borne, anchors the centre, while mirrors, artworks and furniture line the salons.

Why it works here

Place Vendôme is Paris's jewellery and watch district, so a boutique there is expected to present high jewellery with controlled lighting, privacy and close views of the square. The sequence of screen, salon and central artwork suits a store reopening that needs to slow circulation and frame individual pieces.