Chanel at Beijing Digital Art Park — Coco Crush High Jewellery Exhibition (2024)

Beijing Digital Art Park hosted the COCO CRUSH high jewellery exhibition, using its halls for screening, try-on, salon and performance zones.

The venue

Beijing Digital Art Park sits on Jianguo Road in Chaoyang District, Beijing. It is a cultural venue campus used for digital art, exhibitions and related events, with indoor halls and an outdoor approach through the site. The venue’s entrance and interior rooms form a sequence of enclosed spaces that can be adapted for temporary exhibitions and visitor routes.

How the space was used

The venue was organised as a route of distinct zones: an entrance AV hall for the COCO CRUSH film and music, a CRUSH street square, a salon for nail styling and virtual try-on, and a CRUSH theatre for dance performances by Yoann Bourgeois. Visitors moved from the screening area into the square, then the salon, and finally the theatre.

Why it works here

This venue suits a jewellery exhibition because its separate halls allow media, display, try-on and performance zones to sit apart without overlap. A cultural art park also supports timed visits and controlled circulation for a presentation centred on design and craftsmanship.