BVLGARI Serpenti 75 — (2023)

An online presentation carried the Serpenti 75th anniversary exhibition to viewers outside its Shanghai, Seoul and Milan showings.

The venue

The venue is not a physical building but a digital exhibition environment, listed in the record simply as online. It has no address, no floor plan and no opening hours in the usual sense; its structure is a set of web pages and media players through which the Serpenti anniversary content is reached. Access depends on a screen and a connection rather than on a city.

How the space was used

Within that online frame, the project assembled artist contributions around the Serpenti symbol: Quayola's robotic live sculpture and Sougwen Chung's use of AI and VR sit alongside the touring exhibition's content from Shanghai, Seoul and Milan. Navigation is by scrolling and clicking between works and rooms, so the visitor moves through the material sequentially instead of physically.

Why it works here

A digital venue suits a touring anniversary exhibition that runs in three cities at once, since the same content can be reached without travel. Interactive and screen-based works, including live robotic and VR elements, translate directly into this setting, and the format allows viewers to revisit individual pieces after the physical showings close.