Bvlgari at Shanghai Exhibition Center — Eden The Garden of Wonders exhibition (2022)

Shanghai Exhibition Center hosted a five-day Bulgari high jewellery and watch exhibition built around themes of colour, nature and wonder.

The venue

Shanghai Exhibition Center is an exhibition hall in central Shanghai, housed in a classical-style building with a central axis, formal forecourt and large internal halls. It is normally used for trade fairs, exhibitions and public events. Its sequence of halls and wide circulation allow visitors to move through separate displays within one building for large-scale presentations.

How the space was used

For the project, the venue was organised into separate exhibition rooms, including Joyful Wonders, Magnificent Nature, a men's watch room and an immersive room. Circulation led visitors from one themed room to the next, with jewellery and watches displayed in cases. A dinner formed a separate part of the programme, and performances took place during the opening.

Why it works here

The venue suits this kind of presentation because it offers multiple enclosed halls within one central building, allowing jewellery, watches, immersive media and hospitality to be separated. Its formal architecture and central location support an exhibition format with an evening opening event.