Bvlgari at ROJO Art Space — Bulgari Aeterna Jewellery Launch Dinner (2024)

ROJO Art Space in Shanghai hosted a Bulgari Aeterna high jewellery and watch collection launch dinner with a fashion show, light installation and performances.

The venue

ROJO Art Space is an art and cultural venue in Shanghai. It operates as a flexible indoor setting for exhibitions, staged presentations and private events. The record places it in Shanghai but does not specify its neighborhood, floor area or capacity. Its identity as an art space means the interior is used for temporary installations and programmed cultural activity rather than permanent retail.

How the space was used

For the launch, ROJO Art Space staged a fashion show followed by a dinner. The venue presented the jewellery and watches against an octagonal-star backdrop. Its focal point was a circular light installation by Nick Verstand, around which dancers performed; a vocal performance by Gena West followed. The record does not describe separate zones or guest circulation.

Why it works here

ROJO Art Space suits this format because an art and cultural venue can hold a staged presentation and a seated dinner in one sequence. Its interior can accommodate a large light installation as a visual anchor, with performance around it, while the dinner follows in the same setting.