Bvlgari at Deji Plaza — Bvlgari Salone Olfattivo (2026)

Deji Plaza hosted Bvlgari's Salone Olfattivo, a temporary fragrance concept space built as a residential-style room inside the Nanjing mall.

The venue

Deji Plaza is a shopping mall in Nanjing, a venue type used for retail and brand presentations. The record identifies the address only as Nanjing Deji Plaza and does not verify the floor, size, or configuration of the space. As a mall, it provides indoor circulation and retail frontage that can accommodate temporary brand environments.

How the space was used

For the project, the mall space was configured as a temporary fragrance concept space rather than a conventional counter. A central circular island bar was surrounded by curved sofas and seats, forming an open ring-shaped social layout. A story wall and a hand-crafted art installation occupied the interior, while red envelopes and spring couplets added a New Year layer. The record does not verify dimensions or attendance.

Why it works here

This activation suits Deji Plaza because a mall can host a temporary residential-style room within its retail circulation. The concept depends on visitors sitting, talking, and testing scent, which fits an indoor retail setting where audiences already move between stores. The venue's mall context supports a pop-up open to walk-in visitors rather than appointment-only.