Bvlgari at Chengdu Museum — SerpentiForm Snake Exhibition (2019)

Chengdu Museum hosted SerpentiForm, an eight-gallery exhibition of snake-themed art, jewellery and design from Italy and China.

The venue

Chengdu Museum is a public museum in Chengdu, presenting cultural and historical exhibitions in dedicated interior galleries. The building provides exhibition rooms and circulation between them, and the record identifies eight galleries used for this project. Details of the museum’s location within the city, its permanent collections and its overall size are not verified here.

How the space was used

The museum’s eight galleries were given over to SerpentiForm, an exhibition of more than 180 snake-themed works from East and West spanning 5,000 years. Antiquities from Italy and China, jewellery, design objects and modern and contemporary art were displayed across the numbered galleries. The opening included a press conference and performances; visitor circulation followed the gallery sequence.

Why it works here

A museum provides the controlled galleries, interpretive sequence and cultural framing that object-led exhibitions require. Chengdu Museum’s multiple exhibition rooms allow jewellery, antiquities and contemporary works to be separated into themed sections, while joint curation places the snake motif within art history rather than a retail display.