Bvlgari at Chengdu China-Italy Cultural — Bvlgari Tea Legend Collection Relaunch (2025)

The Chengdu China-Italy Cultural Exchange City Reception Hall hosted Bvlgari’s Tea Legend fragrance relaunch, pairing scent displays with Chinese heritage craft demonstrations.

The venue

The Chengdu China-Italy Cultural Exchange City Reception Hall is a cultural venue in Chengdu. Its architecture combines Italian colonnades recalling a Roman forum with Chinese elements, creating a setting for exhibitions and bilateral cultural programmes. The hall provides indoor event spaces suited to presentations, displays and receptions, and it is normally used for cultural exchange activities rather than retail.

How the space was used

For the relaunch, the hall was divided into several fragrance exploration zones, including introductory, craft and heritage scent areas. Guest circulation moved through displays of the Tea Legend collection, with presentations by performers and intangible cultural heritage artists. The venue’s colonnade and indoor rooms framed scent installations and craft demonstrations such as Qiang embroidery, Chengdu silver filigree and Tibetan embroidery.

Why it works here

The hall’s cultural-exchange mandate and mixed Italian-Chinese architectural language suit a fragrance launch built around an East-West dialogue. Its indoor display rooms allow controlled scent staging, while its symbolic setting gives the event a cultural frame beyond a standard retail presentation.