Bvlgari at Aurora Museum — BVLGARI Magnifica Gala Dinner (2021)

Aurora Museum in Shanghai hosted BVLGARI's Magnifica gala dinner and high jewellery presentation in its exhibition halls.

The venue

Aurora Museum is a museum venue in Shanghai whose building is modelled on a jewellery box, with galleries and event areas that combine exhibition design with historic and artistic character. Its interior is arranged for display and ceremonial use, and its architectural scale supports large-format presentations. The venue is normally used for museum exhibitions and cultural programming, and it also accommodates private evening events in its halls.

How the space was used

The museum hall was arranged as a dining and presentation space. A model show opened the evening, with models wearing the Magnifica high jewellery collection presented within the set while guests attended the gala dinner. The jewellery presentation used the museum's architectural interior as its backdrop, and the dinner took place in the same event setting.

Why it works here

The museum's jewellery-box architecture and exhibition-oriented interiors give jewellery presentations a built-in display context. Its halls support formal evening programming and large-scale visual staging, which suits a collection launch where the architecture can serve as the backdrop for a seated dinner and a model presentation.