Bvlgari at 7749 Wine Club — BVLGARI Born to Be Gold Dinner (2019)

7749 Wine Club in Dalian hosted a BVLGARI VIP dinner launching the Serpenti Seduttori watch.

The venue

7749 Wine Club is a private wine-focused venue in Dalian, used for tastings, seated dinners and small social gatherings. The record does not verify its district, floor area or capacity. Its interior provides dining rooms and lounge-style areas rather than open retail floor space, making it a contained setting for invited guests across an evening.

How the space was used

For the launch, the club held a product reveal with cocktails, a salon area for makeup, nail spa and hair styling, and a photo area. Guests then moved into the dinner setting, where the Serpenti Seduttori collection was shown and a performance inspired by the serpent motif took place. The sequence separated reception, grooming and dining functions within the venue.

Why it works here

A private wine club suits an invitation-only watch launch because it offers a seated dinner framework and enclosed rooms for grooming and photography. The format depends on controlled circulation and hosted hospitality rather than passing foot traffic, which matches a VIP presentation of a new collection.