Burberry Imagined Landscapes — (2021)

A mirrored, hill-shaped Burberry pavilion and adjoining café occupied an open site at the foot of Hallasan on Jeju Island for four weeks.

The venue

The site is an open, vegetated plot at the foot of Hallasan, the mountain at the centre of Jeju Island. It is not a permanent venue: there is no building envelope, no fixed circulation and no retail infrastructure, only a sloping clearing ringed by low vegetation and hill outlines. Daylight, weather and the mountain silhouette are the given conditions any structure on this land has to answer to.

How the space was used

For four weeks the clearing held one pavilion: a layered, hill-shaped volume clad in reflective mirror panels, with silver aluminium floor plates continuing the surface below. Inside, a sequence of rooms showed products and archive pieces alongside interactive screens and film works made with Maotik, Cao Yuxi and Liu Jiayu. A separate café building, Thomas's Café, sat a short walk away, in brown and beige interiors.

Why it works here

An open mountainside site gives a temporary structure something a mall atrium cannot: distance, sky and a landscape to reflect. The mirrored skin only reads as intended against vegetation and ridgelines, and the short walk between pavilion and café turns the visit into a route rather than a single room.