Burberry at Wuxi Canal Bund Art Museum — Burberry Trench Customisation SS25 Previ (2025)

Wuxi Canal Bund Art Museum hosted Burberry's trench customisation studio and 2025 spring/summer preview for six days.

The venue

Wuxi Canal Bund Art Museum is an art museum in Wuxi set along the city's canal waterfront. It provides gallery rooms and open interior spaces used for exhibitions and cultural programmes. Its location places it within a waterfront cultural district, giving visitors a route from the canal-side exterior into enclosed exhibition halls.

How the space was used

For this project the museum's galleries were divided into a trench customisation area, a 2025 spring/summer preview display and an installation zone. The customisation area recreated a London workshop with vintage sewing machines and a leather tool wall. The preview presented garments on display and for try-on, while the canal-themed installation occupied a separate gallery.

Why it works here

The museum's gallery format suits a controlled brand presentation that needs room for fitting, display and installation. Its canal-side cultural setting connects the project to Wuxi's local context, while the enclosed halls allow separate zones for customisation, preview and visitor circulation without relying on a retail floor.