Burberry at Shenzhen Bay MixC — Burberry Outerwear Pop-up Shenzhen (2026)

Shenzhen Bay MixC hosted Burberry’s outerwear pop-up, built around a replica heritage clock and an English-town setting.

The venue

Shenzhen Bay MixC is a shopping mall in the Shenzhen Bay area of Nanshan District, Shenzhen. It is a multi-phase retail complex with indoor concourses, fashion and lifestyle tenants, and common areas used for brand installations. The venue sits within a commercial district of offices, residences and retail, and is normally used for shopping, dining and mall events.

How the space was used

For this project, the mall space was configured as a temporary Burberry outerwear environment. A large replica of the brand’s 1930s Haymarket clock anchored the layout. Around it, a check-patterned food cart served coffee, tea and cakes; a blessing wall with a tangerine tree invited New Year messages; and rails displayed trench coats, the 2026 Lunar New Year collection and scarves.

Why it works here

Mall concourses suit temporary brand environments because they already carry steady foot traffic and allow passers-by to enter without a ticketing step. At Shenzhen Bay MixC, the pop-up sat alongside the opening of the brand’s Phase II store, turning a retail visit into a broader brand encounter.