Pop-ups · shopping mall retail space

Burberry at Shenyang MixC — Burberry Shenyang MixC Pop-up Boutique (2024)

Shenyang MixC hosted a limited-time Burberry boutique modelled on an English park.

沈阳 · 2024-11-27
Shenyang MixC — Burberry at Shenyang MixC — Burberry Shenyang MixC Pop-up Boutique (2024)
Shenyang MixC — Burberry at Shenyang MixC — Burberry Shenyang MixC Pop-up Boutique (2024)
Shenyang MixC — Burberry at Shenyang MixC — Burberry Shenyang MixC Pop-up Boutique (2024)
Shenyang MixC — Burberry at Shenyang MixC — Burberry Shenyang MixC Pop-up Boutique (2024)

The venue

Shenyang MixC is a shopping mall in Shenyang, organised as an indoor retail complex with tenant units, circulation routes and shared public areas. It accommodates fashion and lifestyle brands within a controlled mall environment. As a large retail venue, it provides covered space for temporary store builds and for visitors moving between retail, dining and leisure areas.

How the space was used

For this project, the mall retail space became a limited-time Burberry boutique. Within it, the fit-out used English park and outdoor references, including a large pavilion form based on London park structures, and added a large chessboard for visitors. The boutique displayed Burberry outerwear in this park-inspired setting and operated from 24 October 2024 to 16 February 2025.

Why it works here

Shenyang MixC suits temporary fashion retail because the mall provides covered, controlled indoor space and existing retail footfall. It places the boutique alongside other fashion tenants, so the park-inspired set can be visited as part of a normal mall visit, and the temporary unit can be built without weather constraints.

VenueShenyang MixC
Typeshopping mall retail space
City沈阳
Address沈阳
Date2024-11-27
Recorded byEVENTTHING field team
Venue file: Shenyang MixC More records in 沈阳 All Pop-ups