Burberry at Shanghai Hongqiao International — Burberry Hongqiao Airport Hoarding (2023)

Shanghai Hongqiao International Airport's security-side terminal area hosted a Burberry-branded hoarding in November 2023.

The venue

Shanghai Hongqiao International Airport is a commercial airport in western Shanghai. The venue is the terminal interior, where departing and transferring passengers move between check-in, security, departure piers and retail or service areas. This project was located inside the security-controlled zone, a part of the terminal normally given over to passenger circulation, shops and waiting areas. The record does not specify the terminal number, the exact concourse or the size of the site.

How the space was used

For this project, the security-side terminal space carried a Burberry-branded hoarding. The installation was a temporary visual barrier rather than a furnished retail unit or event space. The source records only the airport location and the date, so the hoarding's dimensions, its construction, adjacent units and the passenger route around it are not verified. No activation programme or visitor activity is documented.

Why it works here

Airport security-side areas concentrate departing passengers in a controlled route with waiting time before flights. A branded hoarding can occupy a terminal surface during fit-out work and remain visible to that transit audience. The format suits airports because temporary barriers are part of ongoing terminal retail maintenance, and the venue already manages commercial messaging along passenger circulation.