Burberry at Hainan International Convention — Burberry at CICPE 2025 (2025)

Hainan International Convention and Exhibition Center hosted Burberry's presentation during the fifth China International Consumer Products Expo in April 2025.

The venue

Hainan International Convention and Exhibition Center is a convention and exhibition complex in Haikou, Hainan, organised around indoor halls for trade fairs and consumer expos. It sits within the city’s exhibition infrastructure and is normally used for multi-day, multi-brand events rather than single-brand retail. The venue provides covered hall space, access infrastructure and event services for exhibitors.

How the space was used

For this project, the venue hosted Burberry within the fifth China International Consumer Products Expo from 13 to 18 April 2025. Its exhibition hall accommodated the brand’s presentation inside a shared, multi-exhibitor programme. The venue is documented only at the level of hall and dates; the stand’s internal zones, materials and visitor circulation are not verified.

Why it works here

The venue suits brand presentations that need to sit within a broader trade or consumer expo, where visitors move through a shared exhibition programme. Its hall format accommodates temporary stands alongside other exhibitors and allows Burberry to appear without a permanent retail footprint.