Burberry at Fanxing Theatre Village at — Burberry Intersecting Boundaries Chengdu (2022)

A five-zone art and fashion exhibition by Burberry took over the theatre rooms of Fanxing Theatre Village in Chengdu's Eastern Suburb Memory.

The venue

Eastern Suburb Memory is a cultural-creative district in eastern Chengdu, converted from industrial buildings and used for exhibitions, performance and retail. Fanxing Theatre Village sits inside it: a cluster of small black-box theatre rooms and corridors rather than a single open hall. Spaces are entered one at a time, usually kept dark, and are hired for performances, screenings and temporary exhibitions.

How the space was used

The exhibition took over the theatre rooms as a sequence of named zones — Creation Fantasy, Algorithm Garden, Plural Shu Realm, Mirror Corridor and Daydream Wasteland. Visitors moved from one enclosed room to the next, each holding a separate installation of light, sound, moving image and objects. A mirrored corridor acted as the transition between the darker, object-based rooms.

Why it works here

Rooms inside a theatre village can be darkened and closed off individually, which suits installations depending on controlled light and sound. The surrounding cultural district brings an audience already moving between exhibitions, performances and shops, so a ticketed walk-through show can sit alongside the park's other cultural programming.