Burberry at Andaz Xiamen — Burberry TB Summer Monogram Xiamen (2021)

Andaz Xiamen's outdoor Sugar Cube terrace hosted Burberry's summer monogram installation, dressing its parasols and pairing a limited drink with branded ice cream for two weeks.

The venue

Andaz Xiamen is a hotel in Xiamen whose outdoor terrace, operated as Sugar Cube, functions as an open-air café and bar attached to the hotel's public areas. Seating sits under open sky, with a low boundary that keeps the space visible from the surrounding hotel grounds. It is normally used for casual daytime drinks and evening gatherings rather than for staged displays.

How the space was used

During the project the terrace was dressed with outdoor parasols carrying the TB summer monogram, printed in seasonal colours to give the seating area a coastal, cool-toned appearance. From 15:00 each day between 14 and 27 August 2021, guests who ordered the Sugar Cube limited-edition drink received a Burberry-branded ice cream, capped at 50 portions daily across five randomly assigned flavours.

Why it works here

Hotel terraces already carry a social, unhurried pace, so a brand can occupy the furniture rather than build a structure. Guests staying on site pass through repeatedly across a fortnight, and the outdoor setting allows a summer product story to be read from a distance without disrupting the hotel's indoor operations.