Burberry at Amanyangyun — Burberry Henglong Plaza Flagship Opening (2021)

Amanyangyun, a resort hotel in Shanghai, hosted a private dinner marking the opening of Burberry’s Henglong Plaza flagship store.

The venue

Amanyangyun is a resort hotel in Shanghai, set within a landscape of restored historic dwellings, courtyards and wooded grounds. Its dining and banquet areas are arranged as separate rooms and pavilions rather than a single large hall, giving private events a residential scale. The property is used for accommodation, dining and private gatherings, and its setting contrasts with the mall district where the Burberry store is located.

How the space was used

For the flagship opening, the hotel hosted a private dinner rather than a public activation. Guests gathered in a dining setting for a seated meal, with an art cover by Cao Yuxi presented within the room. The event used the hotel’s intimate rooms and natural-classical atmosphere to frame the dinner, with circulation confined to the private dining area and adjoining guest spaces.

Why it works here

A resort hotel like Amanyangyun suits a private brand dinner because it removes guests from the retail floor and offers a controlled, residential setting. The combination of historic architecture, gardens and modern art programming matches a fashion house’s need for an intimate, design-led environment where the dinner itself becomes the experience.