Biotherm at TX Huaihai — Biotherm Time Shuttle Station (2021)

TX Huaihai, a youth-focused retail complex on Huaihai Middle Road in Shanghai, hosted Biotherm's four-day Time Shuttle Station installation in August 2021.

The venue

TX Huaihai is a retail complex on Huaihai Middle Road in Shanghai's Huangpu district, positioned around youth fashion, streetwear and culture rather than conventional department-store retail. Its interior is organised over multiple levels with open floor plates, exposed structural finishes and flexible units that change tenants and formats frequently. Street-facing frontage and upper-floor event areas both host brand installations alongside regular shop trading.

How the space was used

For four days in August 2021 the complex held Biotherm's Time Shuttle Station, a branded installation built into interior event space. Project documentation released by the brand covers the on-site build and a video record of the space; specific zones, circulation routes and built structures are not described in the available material, so the internal layout is not verified.

Why it works here

Venues like TX Huaihai work for short brand installations because their floor plates are already flexible and their visitors arrive expecting changing content rather than fixed retail. The complex's audience skews young and fashion-literate, which suits beauty launches that rely on spatial experience and social documentation over counter sales.