Biotherm at Oriental Land — Biotherm Aqua Power Hydration Bar (2023)

A temporary hydration bar for Biotherm's Aqua Power skincare line occupied open ground at the Strawberry Music Festival inside Oriental Land.

The venue

Oriental Land is a large outdoor park on Shanghai's western edge in Qingpu District, laid out around water with broad lawns, tree cover and scattered pavilions. It operates year-round as an education and camp base for school groups, and its open fields are regularly given over to large ticketed outdoor events. There are few permanent retail buildings on the grounds.

How the space was used

Across the three festival days the park's open ground held the hydration bar, a temporary structure organised around a serving counter where festival-goers could take samples from the Aqua Power moisturising range. Limited gift sets for the line were presented alongside. The unit sat on the audience route between stages rather than in a fenced enclosure, so visitors passed it on foot. Build details are not verified.

Why it works here

Outdoor music festivals leave crowds standing in sun and heat for hours, so a hydration-themed sampling point matches conditions people are already in. The park's open fields and the constant foot traffic between stages let a temporary structure sit directly on the audience route, reaching visitors at the moment the product is relevant.