Biotherm at One Avenue — Biotherm Pop-up Store Shenzhen (2025)

One Avenue in Shenzhen's Bao'an district hosted a one-day Biotherm pop-up store on the mall concourse.

The venue

One Avenue is a large shopping complex in Shenzhen's Bao'an district, arranged over several retail levels around central circulation routes and open atrium voids. Its concourses connect anchor stores, dining and lifestyle tenants, and the open floor areas between them are regularly given over to temporary brand structures, seasonal displays and product counters that shoppers walk through rather than around.

How the space was used

The record documents a Biotherm pop-up store at the mall on 16 November 2025 but does not describe the build, zones or circulation, so the internal layout is not verified. Pop-ups of this kind typically occupy a defined patch of concourse floor, with product display and a service counter set against the flow of shoppers moving between adjacent tenants.

Why it works here

A mall with continuous foot traffic across several levels gives a single-brand pop-up repeated exposure without requiring shoppers to change their route. Concourse space suits short, counter-led retail formats whose frontage faces passing circulation, and the surrounding beauty and lifestyle tenants supply a comparable audience.