Biotherm at Nanjing Golden Eagle Mall — Biotherm Brand Meet-and-Greet (2019)

Nanjing Golden Eagle Mall hosted a Biotherm brand meet-and-greet with Xi Mengyao, using the mall’s retail circulation for a customer-facing star appearance.

The venue

Nanjing Golden Eagle Mall is a shopping mall in Nanjing, identified in the record as the setting for the Biotherm event. It is a retail venue with brand counters, common areas and shopper circulation typical of an urban shopping mall. The record does not verify its floor count, gross area or event footprint; it only confirms the mall as the host location.

How the space was used

During the Biotherm meet-and-greet, the mall’s event area was set up for a star appearance by Xi Mengyao. A customer-facing zone handled viewing and queuing, with brand display and product counters around it. The event relied on the mall’s existing shopper circulation rather than a separate entrance. The record does not verify the exact floor, stand size or attendee capacity.

Why it works here

Beauty meet-and-greets fit shopping malls because the venue already supplies passing retail traffic and open common areas. A brand can stage a short appearance close to product counters, letting shoppers encounter the event without a dedicated ticketed venue. The format depends on visibility and footfall rather than on a controlled exhibition environment.