Biotherm at Bubugao Xingcheng Tiandi — Biotherm Changsha Summon the Tiger (2022)

Bubugao Xingcheng Tiandi in Changsha hosted Biotherm's seven-day New Year 'Summon the Tiger' promotional project in January 2022.

The venue

Bubugao Xingcheng Tiandi is a shopping mall in Changsha. The record gives the venue name as the project address, placing the activity inside the mall rather than at a separate cultural site. As a mall, the building is normally used for retail, dining, leisure and indoor circulation. The source does not identify the floor, atrium, footprint or opening date, so those details are not verified.

How the space was used

During 21–27 January 2022, the mall hosted Biotherm's New Year 'Summon the Tiger' special project, recorded only as a 'project preheat'. The source does not describe zones, circulation, built structures, products on display or any public programme. No installation footprint, visitor route or attendance figure is verified; the record confirms only the venue, dates and promotional framing.

Why it works here

A shopping mall in Changsha gives a beauty brand a weather-protected indoor audience during the New Year retail period. The venue's mixed retail and leisure traffic supports short promotional teasers that depend on passing footfall rather than ticketed admission. The record does not confirm which zone was used.