Bentley at Goodwood Estate — Bentley at Goodwood Festival of Speed 20 (2025)

Goodwood Estate hosted Bentley's presence at the 2025 Festival of Speed, using its parkland and motorsport setting for a brand display.

The venue

Goodwood Estate is a country estate in West Sussex, centred on Goodwood House and its parkland. Its grounds include roads and open grassland used for motorsport events, including the Festival of Speed. The estate sits in the South Downs landscape near Chichester, and its mix of formal grounds, tracks and spectator areas supports large outdoor gatherings.

How the space was used

Bentley used the estate as part of the Festival of Speed, presenting the marque within the event's broader outdoor layout. The record does not detail stand design, vehicle line-up or circulation. The activation took place across the event dates in July 2025, with the estate's grounds serving as the setting for the brand's presence among other exhibits and motorsport activity.

Why it works here

The estate is built for outdoor motorsport and spectator events, so a car brand can sit within an established festival audience rather than create its own footfall. Its parkland, tracks and event infrastructure allow vehicle displays and hospitality to operate alongside live motorsport.